“Erika M. Anderson’s third solo album is a surreal and powerful story about political alienation. Her character-driven songs of noise, folk, and pop music thrum with rage and fear.” – Pitchfork
“All throughout Exile in the Outer Ring, whispers and screams, noise and tune, light and darkness trade places until the differences disappear. For some this will feel like resistance; for others, existence. In truth, it is a bit of both.” – Rolling Stone
“This is heavy music, but it’s beautiful, too, and you can get lost in it.” – Stereogum
EMA has release her new video for “Fire Water Air LSD” off her recent album Exile In The Outer Ring (City Slang).
Directed by DaVideo Tape with art direction by Erika M. Anderson (EMA), the clip combines footage of an analog performance utilizing Tachyons and artist tools designed by Logan Owlbeemoth and Omebi Velouria in Florida, with footage of EMA shot at Open Signal Portland Community Media Center in Portland.
“I had seen DaVideo Tape around PDX and the media center by my house. He always wore an X-Files hat and made crazy VR. He liked the reptilian virgin mary t-shirt design I had made for EMA, I had a week before leaving on tour and I really needed a video made — I discovered he is a rad analog video artist so I asked him to make an EMA vid. He brought in his own Reptilian mask. I think the footage is fucking hilarious. He opened up a very playful side of me and this is one of the only videos where you will see me dancing and just kind of goofing off. Our inspirations were reptilians and the county fair. I used a lot of lizards and snakes in my own VR project in 2015 — to me they represent layers of hidden meaning and hidden reality, or at least belief in hidden layers of reality. The county fair is just cuz when I wrote this song I wanted it to sound like Guns N Roses coming out of grandstand speakers at a demolition derby.” – EMA
Watch video below.